You should be aware that when you use our websites, we may collect information by using ‘cookies’. Although cookies are nothing new, we now need to inform you that they are being used and why (i.e. which cookies are used and their function) and whether they are essential.
What are cookies and how do they work?
Cookies are small text files that help us make your experience on our website better. Your browser sends these cookies back to the website every time you visit the site again, so it can recognise you and can then tailor what you see on the screen.
Cookies are required to provide the required service and experience.
Essential / Strictly Necessary Cookies
Examples of essential cookies
When you add something to the online shopping basket, cookies make sure it’s still there when you get to the checkout.
Keeping you logged in during your visit; without cookies you might have to log in on every page you go to.
Some are session cookies which make it possible to navigate through the website smoothly. However these are automatically deleted after you close your web browser.
Other cookies are non-essential but vital to improving your experience on our websites. These functionality cookies remember choices you make to improve your experience. By using the website, you agree that we can place these types of cookies on your device.
Examples of functional cookies used to improve website experience
Showing ‘recently viewed’ links that are relevant to the page or product you’re looking at
Remembering if you’ve filled in a survey, so you’re not asked to do it again.
Enabling social media components, like Facebook or Twitter.
Performance Cookies (for Analytics)
These cookies collect anonymous information on the pages visited. By using the Website, you agree that we can place these types of cookies on your device.
In order to help us keep our website content relevant and up to date, we like to keep track of what pages and links are not only popular and performing well but also those that aren’t so we can make improvements. It’s also very useful to be able to identify trends of how people find their way through our site.
Analytics cookies are used to gather this information. These cookies don’t collect information that identifies you. The information collected is anonymous and is grouped with the information from everyone else’s cookies. We can then see the overall patterns of usage rather than any one person’s activity. Analytics cookies only record activity on the site you are on and they are only used to improve how a website works.
We also work with affiliate networks that use ‘affiliate’ cookies. If you follow a link on one of our affiliate’s website and then buy something from our website, a cookie is sometimes used to tell our affiliate that a successful sale as occurred. We then pay them a small amount for the successful referral. This works using a cookie.
Some of our webpages and emails you get from us may also contain small invisible images known as ‘tracking pixels’. These are used to count the number of times the page or email has been viewed and allows us to measure the effectiveness. These are also anonymous and don’t contain or collect any information that identifies you.
Our email communication makes use of a “Clear Image” (gif) to track the results of the email campaign. If you wish to turn off this tracking, you can do so by turning off the images in the email itself.
List of the main cookies on nationalgallery.co.uk
This is a list of the main cookies set by our website, and what each is used for.
How to control and delete cookies
Please be aware that restricting cookies may impact on the functionality of this website. We recommend you leave them turned on. For example, if you block or otherwise reject cookies you will not be able to add items to your Shopping Basket.